Though technology and real-life experiences often clash, in the case of meeting planners the two event elements are equally important and will increasingly become so in the next few years, according to new research.
The International Association of Conference Centers’ annual Meeting Room of the Future study—conducted this year in a first-time partnership with M.P.I.—found that 80 percent of meeting respondents says access to interactive technology is going to become more important in the next five years, while an astounding 92 percent of respondents say “my dependency on Wi-Fi will continue to increase in the next three to five years.”
The reasons for that increasing importance, as expressed in the data, include delegate email and Internet access (86 percent); smartphone audience participation (84 percent); conference app (83 percent); video streaming for presenter (68 percent); live event streaming (66 percent); virtual attendees (57 percent), and other, less significant functions.
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