Master Event Planning With These 10 Tips
Event planning is a delicate balance of precision, creativity, and flawless execution. Whether you’re orchestrating a corporate conference, a grand gala, or an intimate workshop, the success of your event hinges on meticulous planning and thoughtful strategies. In this ever-changing field, your job as an event planner is to create a seamless experience by combining […]
The Ultimate Event Marketing Blueprint for Success
Planning and executing a successful event requires a well-defined marketing strategy that engages your target audience and drives attendance. This template serves as your roadmap to create an effective event marketing plan that will set the stage for your event’s triumph. From defining your objectives and identifying your target audience to crafting compelling messaging and […]
Why Post-Event Marketing Is Essential for Event Success
Putting together a successful event can be a daunting challenge, but your job isn’t done once the last guest has left. Post-event management is just as important as the event itself, and neglecting it can be disastrous for your future events. Download Our Post-Event Infographic If your goal is to keep people talking about your […]
Poll Questions to Use Before, During, and After Your Event
Polls give event managers the opportunity to get inside the minds of their attendees in real time. We consider polls to be one of the most effective ways to gauge feedback and opinions from those who matter most and that is your event attendees. Ultimately, polls give you the opportunity to measure attendee satisfaction which […]
DIY Marketing for Event Planners
Event planners, you might think that your events speak for themselves (and maybe they do), but in reality, nothing attracts new clients like a solid marketing campaign. For all the blood, sweat, and tears that comes with organising an event, careful consideration should be given to marketing to attract the right audience. We know that […]
Top Digital Marketing Tools to Market Your Events
Are you considering running digital ads to attract attendees to your next event? Unlike traditional advertisements, digital ads allow your brand to connect with a larger, strategically targeted audience. Contrary to popular belief, digital marketing also stands to be more cost-effective than its traditional counterpart. To ensure that your digital marketing efforts reach potential attendees, […]
The Ultimate Social Media Checklist for Event Marketing
Nothing boosts engagement and brand awareness like having a solid social media plan in place to spread the word about your upcoming event. A social media marketing plan is the bridge that connects your event and your target audience. Therefore, being active on social platforms before, during, and after your event is crucial to its […]
Should Event Planners have Web3.0 and NFTs on Their Radars?
By Ahren Posthumus and Mike Lysko As the Covid 19 restrictions start easing off, the event industry has made a strong comeback and is beginning to grow at a rapid pace. With this growth comes many opportunities, but also new challenges. There are now modern methods of tackling these challenges and streamlining the event management […]
NFT Process for the Tech-Savvy Event Manager
If the term NFT is still a bit foreign to you, you are forgiven. Even though the earliest NFTs emerged in 2012, they only started exploding in 2018. A NFT is a crypto asset that acts as proof of ownership of a digital asset such as an image, video, in-game item, gifs, or meme. It […]
Strengths Highlighted at the SA Investment Conference
Since the South African Investment Conference (SAIC) launched in 2018, it has put South Africa’s investment potential in the limelight, showcasing the many investment opportunities that our country has to offer. SAIC has astonishingly received R700 billion in investment promises to date. It goes without saying that it is more important than ever to address […]