Being able to attend an entire event virtually felt very futuristic until a few months ago when tech improved dramatically and new health situations encouraged us to change our view on traditional events. So, we have great news (and a solid solution for event planners...

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We have reviewed research and blogs, articles and white papers on what makes certain events – some from more than 10 years back–  stand out above all the rest. We’ve taken some of those, together with our favourite ideas in the events industry and smashed them all...

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“It seems that all modern events are striving to use cool technology and be more interactive. In reality, though, many events are just churning out the same old ideas, rather than offering anything innovative. The technology is out there, but budget can often be a...

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“Chatbots are one of the hottest tech tools for marketing right now. Brands such as Patron, British Airways, American Express, and more are using the artificial intelligence-powered systems to communicate with customers to drive engagement and retention. Bots also are...

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“With the current crop of VR devices exceeding consumer expectations, adoption is on the rise. This could be the VR tipping point. According to a recent study by Frank N. Magid Associates,consumers are much happier with the VR user experience than expected. A survey...

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