Backstory
Hill’s™ Pet Nutrition is an international pet food company that offers both a Prescription Diet™ and Science Plan™ pet food options. Hill’s™ keeps your pet healthy, happy and satisfied. Gill’s GI BIOME Virtual Launch event saw Dr. Stanley Marks from the Department of Medicine and Epidemiology, University of California and Dr. Guy Fyvie from Hill’s Pet Nutrition, South Africa provided a series of points regarding the rational approach to chronic enteropathies in dogs and cats.
The Goal
To create a virtual event that would mimic a physical one where attendees could still gain valuable networking experience.
The Solution
Understanding this scenario, the Flock Team strategized around how to provide a valuable Virtual Solution to Hill’s Pet Nutrition. Flock Platform provided a virtual platform that allowed doctors, professors, and medical reps to sit at different tables and network before and after the live virtual launch –Exactly like a physical event.
Hill’s GI BIOME Virtual Launch took place on the 21st of May 2020 and had over 607 attendees from different countries. Doctors, professors and medical reps sat in virtual tables to connect with their colleagues and peers before the live speakers hosted a practical discussion which included insightful case studies and exciting product launches. Dr. Stanley Marks from the Department of Medicine and Epidemiology, University of California and Dr. Guy Fyvie from the Hill’s Pet Nutrition, South Africa both provided a series of points regarding the rational approach to chronic enteropathies in dogs and cats.
Feedback from the Virtual launch has been incredibly positive so far. This event introduced guests to a world of events that were considered impossible.