Calculating ROI for Physical Events Using Virtual Tools.
At the end of any event – whether it be online or in-person – clients want to know what their return on investment is. Data gathering tools are often associated with digital events, but can be used to measure ROI for physical events as well.
How to Measure Online Event ROI
Successful online events help businesses build brand awareness and turn passive audiences into loyal customers. According to this report, 70% of users become regular customers after an experiential marketing event, while 84% of event attendees say that they have a more positive opinion about the company, brand, product or service being promoted after the event.