Numbers are everything. In business, numbers are the KPIs that matter. They tell us when we’re on the right track. They warn us when we’re way off base. They’re the key to knowing whether we’re rocking it or blowing it. It’s no different in the eventing world, where numbers are the true compass directing us toward our goal: success.
Without accurate event stats, your business is blind. It’s no good putting on an amazing event if you can’t see or measure whether it actually achieved what you intended it to. It’s like driving a beautiful new car aimlessly down the highway, in the direction you assume is correct because you didn’t think to use a map.
Every aspect of your event needs to be quantified, and these numbers should give you key insights that, if applied, could make your future events even better. More importantly, they should confirm ROI for your attendees and sponsors. And most importantly, they should contribute to your overall success as a brand.
What should a detailed event report include?
Your event report should contain all relevant event insights and analytics, including:
- Number of attendees
- Number of sessions attended
- Number of app downloads
- Number of resource downloads
- Number of polls or surveys taken
- Number of video streams
- Number of network connections made
- Attendee data, like age, gender, and key demographics
All of these numbers can help inform the decisions you make for your next event. You can get a clear sense of what resources to tweak, which aspects of your event to eliminate, how you can improve your event logistics, and how to better connect with your attendees.
How can event data improve your events?
Numbers hold a great deal of insight into how your events are performing. They should never be dismissed or overlooked but rather interrogated to see whether there are simple ways to make the event experience better and more valuable for your attendees.
For example, you noticed that one of your breakout sessions had a poor turnout at your last event. Instead of cutting that session from your next event, you decide to experiment. You want to increase signups for that session, so you make adjustments to the speaker lineup or the session bios to make them seem more engaging. You make a note to test whether these tweaks make any difference to attendance at your next event.
Another example: online engagement was low during your last event so you want to find ways to boost digital interactions during the sessions or talks, using social media or perhaps a survey. So you launch a last-minute competition offering a shopping voucher to the attendee who takes your quick survey or posts the best event selfie using your official hashtag.
It’s important to have the right reporting tools that give you an accurate picture of how your last event performed, whether it achieved the goals you set and whether logistical or administrative changes should be changed for your next event. Never assume your event is a success until you look at the numbers. Keeping your eye on the data will only make your future events better and your attendee experience more memorable.
Flock’s Smart Insights and Reporting
Using Flock’s world-class mobile event app, you can monitor your event’s ROI by measuring success at multiple touchpoints. Our comprehensive analytics and reporting features include:
- Total app downloads
- Downloads per device
- Top-performing content
- Exhibitor ratings
- Speaker ratings and comments
- Q&A interactivity
- Live poll data
- Sponsor banner views