As the slogan reads, Africa’s time has come! The 2022 Africa Indaba event was a roaring success once again! Flock had the opportunity to partner with this incredible event once again, and we designed an app to streamline information and ditch the paper! In the age of digitisation, this is one of the best moves you can make for your event.

Let’s Take a Look at What the App Helped Achieve on the Day


About the Event

Africa’s Travel Indaba 2022 was a boon for the continent’s tourism sector as well as for the host city of Durban, in the province of KwaZulu-Natal (KZN). This is where hundreds of buyers and exhibitors from 55 countries descended on Inkosi Albert Luthuli International Convention Centre (ICC) from 2-5 May, to trade on the continent’s best tourism products and experiences. Of the 55 countries, 19 were from the African continent, including South Africa.

Our Task

Flock designed a custom branded app that hosted all event-related information. The mobile app for the Africa Indaba event helped users create a business profile for delegates to view as well as save time and book appointments with fellow attendees. The app also helped delegates glean crucial information about exhibitors and buyers, follow all Twitter posts featuring the Meetings Africa hashtag through the newsfeed and navigate Africa’s Travel Indaba Trade Floor all in the palm of their hands. 

It was our job to provide onsite staff to assist delegates, exhibitors, and host buyers with downloading the mobile app. We also provided a team onsite to help with content updates and push notifications, as well as to assist delegates with queries related to the mobile app.

Our team assisted delegates with all event-related queries, and also developed a Chatbot that answered the delegate’s questions in real-time! Flock provided an interactive feature to allow delegates to vote for the awards and provide analytics on the awards voting.

Our Results

When we take a look at the successful results from the Africa Travel Indaba 2022, we see a total of 980 app downloads this year. We had a total of 31 435 views on the app, when we break these down, we see that Android had 21 179 views and iOS had 10 235 views. The top 3 device views were Huawei at 2 464 views, Apple at 10 254 views, and Samsung at 13 313 views.  

Do you need something similar for your next event? Partner with us, and let’s make it happen! Allow us to show you what we can do, book a demo  and we can take it from there. You can also subscribe to our newsletter today to keep up with the top event trends



How can Flock take your event to the next level? Book a demo to find out.