For 17 consecutive years, the Meetings Africa Business Events Trade Show has become known as one of the most powerful platforms driving market access for African Business Events Products. 

Owned and powered by South African Tourism, the vision of this annual event is to support the growth of our local and continental business events industry, and ultimately contribute to Africa’s overall economic growth.

With the support of some of Flock’s top eventing products, we were able to help the Meetings Africa team deliver an expectational, memorable event experience for their attendees.

About the Meetings Africa Event

This 2-day trade show was held at the beautiful Sandton Convention Centre in Johannesburg from 28 February – 1 March. Hundreds of exhibitors were able to showcase their event offerings to both local and international buyers, African associations, and corporate planners. 

The event created space for some of the most significant face-to-face meeting opportunities with the eventing world’s most influential buyers. Exhibitors, buyers, and local media made the most of this amazing time of networking, learning, and doing business – all under one roof.  

Flock’s Involvement

We were very honoured to support Meetings Africa with several of our product offerings which made event navigation seamless and stress-free: 

  • Mobile Event App

We developed a very special, customised mobile event app for attendees to access vital event information and updates. This app included everything from social elements like the agenda, and directions to the main event, as well as the full weekend itinerary. Organisers and attendees were able to download the app for free and access all event information in one place. 

  • Live Agenda

Using this tool, guests were able to view the speaker lineup, speaker bios, and media presentations, and organisers were able to make adjustments to the agenda in real-time. The push notification function kept us connected with the entire on-the-ground event team and was used to share updates on starting times, information sharing and any changes to the program.

  • Photo Sharing

The top Flock feature for this event was the photo-sharing option which allowed guests to capture and share their best moments over the weekend.

Event Analytics: 2023 vs 2022

    • App downloads: 605 (up from 312)
    • Total app views: 25,628 (up from 10,420)
    • Exhibitors, Sponsors & Partners: 2,708 (up from 1,208)
    • Speakers: 280 (up from 112)
    • Attendees: 27,789 (up from 5,281)
    • Agenda: 2,286 (up from 508)

Meetings Africa 2023 was an enormous success compared to the previous year, and we are thrilled that we could partner with the event organisers to achieve their goals. 

Let Flock take your upcoming events to the next level

Interested in making your next event amazing and memorable with the help of the latest eventing tech? We would love to help you! At Flock we are passionate about giving local and international events that special edge. Why not book a demo with us to find out how we can make your event simple, streamlined and successful?

How can Flock take your event to the next level? Book a demo to find out.