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PSG Case Study

The Backstory


PSG is a leading financial services group, with an extensive national footprint and a Namibian presence.

They approached Flock Platform to host a collection of dialogues with high-value speakers hosted by award-winning financial journalist Bruce Whitfield and top PSG executives. Each topic addresses burning issues that are concerning South Africans in these uncertain times. The Think Big series aims to empower their clients and potential clients with factual evidence and manage expectations on various aspects of how the current situation could unfold.

They were expecting over 2000 attendees and with the current world-wide pandemic, it was impossible to host each series as a physical event.

The Goal


To create an online platform where the collection of dialogues with high-value speakers can be streamed from. 

The Solution


The Flock Team stepped in to offer PSG our virtual offering and managed the RSVPs for each Think Big dialogue, as well as built a microsite and a playback site for attendees to access all the post-event recordings and presentations. Flock also managed the Live Stream of each dialogue on our very own platform on which the dialogues were hosted. The PSG team was provided with post-event analytics after each dialogue.

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