Are you considering running digital ads to attract attendees to your next event? Unlike traditional advertisements, digital ads allow your brand to connect with a larger, strategically targeted audience. Contrary to popular belief, digital marketing also stands to be more cost-effective than its traditional counterpart.
To ensure that your digital marketing efforts reach potential attendees, increase your leads and sales, you need to choose the correct marketing method to help you stand out from the crowd. This will in turn lead to significant benefits for your business. We know that this could easily become a daunting task. Therefore, to help you determine which advertising method you need to utilise as part of your wider marketing strategy, we are going to take a closer look at some of the top advertising platforms.
Google Ads vs Facebook Ads
Platforms like Google Ads and Facebook Ads are often seen to be in direct competition with one another, with each platform offering unique advantages to its users. This is actually a common misconception. More and more businesses are tapping into the value of leveraging these platforms in conjunction with one another, adapting different strategies to align with the functionality of each platform.
Differences Between Google Ads and Facebook Ads
Before we look at the strengths of these platforms, it is important to understand the differences between them.
Google Ads
Google ads have become the most popular “paid search” advertising tool that focuses on text-based advertisements, and the implementation of keywords. It works on a “pay-per-click” basis that charges the advertiser everytime someone clicks on the advertisement. Essentially, marketers are aiming to reach new customers based on the keywords and search terms they use when they are searching for something on Google.
Facebook Ads
On the other hand, Facebook ads display advertisements on social media platforms. What sets Facebook ads apart from Google Ads is that it leads social media users to businesses that they might be interested in by monitoring their behaviour online.
The primary difference between these platforms is that Google ads help your business to find new customers, while Facebook ads help potential customers to find your business. Now we can look at the strengths of these platforms, and discover how to effectively leverage them.
Advantages of Google Ads
Google processes more than 40,000 search queries per second, offering advertisers the possibility to reach an immense amount of internet users.
Google Ads, formally known as Google Adwords initially consisted of simple, text-based advertisements. It has since evolved from its humble beginnings to include features that significantly improves click-through rates. It is also important to note that the marketer with the largest advertising budget isn’t necessarily going to be the one with the top performing ads on Google. Google Ads are more focussed on the relevance and quality of the advertisement, making this the perfect platform to market your next event, even if you are on a tighter budget.
Advantages of Facebook Ads
With more than one fifth of the world accessing social media platforms on a daily basis, Facebook Ads are the ideal tool to use if you want to reach a vast audience. Facebook Ads allows marketers to target their audiences according to their behaviours, life events, demographics, and interests. Facebook Ads also have beautiful tools that marketers have at their disposal to create beautiful, engaging ads.
Google or Facebook Ads?
Which one of these tools should you be using? Well, we think it’s safe to say that these platforms should be used alongside one another. Tapping into the value that both paid search and paid social has to offer will lead to an effective advertising strategy. You’ll find that each one of these platforms can be useful to your brand at one point or another.
Email Marketing
We know that Facebook and Google ads can potentially become quite pricey, that is why we are including a third, more cost effective advertising tool in today’s guide; namely, email marketing. Email marketing is a permission based marketing tool that allows the marketer to target a list of people who have already shown interest in their business previously. Email marketing can also be personalised and segmented, so that audiences only receive messages applicable to them. Because emails are delivered immediately, marketers can start seeing results within minutes, making email marketing the primary driver for customer acquisition.
It is definitely with implementing email marketing, whether it is alongside your other marketing efforts, or not. Marketers are sure to see an increase in sales if they utilise email marketing effectively.
Digital marketing is a must when it comes to establishing your brand, and getting attendees buzzing about your upcoming events.. Now that we have given you some marketing tools to add to your toolkit, nothing stands in your way of mastering digital marketing. Need more help attracting attendees to your next event? Book a demo to find out how we can help you.