“Why do people camp outside Best Buy before Black Friday sales?
What about those constantly checking their Facebook news feed?
It is the Fear of Missing Out (FOMO)
The Word of Mouth Marketing Association defines FOMO: “At its root, FOMO is a sort of social anxiety that occurs when one is concerned with missing a social interaction, experience of value, talk-worthy event, or monetary gain.”
Why Should You Care?
Read more here: https://velvetchainsaw.com/2015/08/06/using-fomo-to-convert-conference-fence-sitters/