In a world where technological advancements are reshaping industries, the event sector stands as a clear testament to the impact of innovation. From the meteoric rise of hybrid events to the immersive possibilities of the virtual world, technology has expanded the boundaries of what’s possible.
Event planners are no longer restricted by the limitations of conventional venues and methods thanks to tools that improve efficiency and communication while also giving experiences new life. With the recent challenges around the globe fast-tracking digital adoption and tech-savvy generations steering the demand, the union of events and technology has become more than just a trend – it’s the very drive of the industry’s growth.
The Impact of Technology on the Events Industry
With a staggering 5.19 billion internet users globally, the digital footprint of our society has never been more profound. According to Datareportal, as of January 2023, an average person spends about 6 hours and 40 minutes daily on the internet. Gone are the days where events were solely physical affairs with standard agendas. Now, we operate in an era where hybrid events, immersive virtual realities, and tailored event apps are the order of the day. But why this shift?
It’s no surprise that with billions of internet users, the virtual space has become a staple in our daily routines.
How Technology Benefits the Events Industry
Tech-infused events not only reduce the carbon footprint, addressing a global call for sustainability, but also cater to the tech-savvy millennial decision-makers who make up a significant 73.6% of the tech-skilled event planners today (Event MB). Yet, the beauty of technology in events isn’t just in its ability to enhance how they’re hosted but also in optimising how they’re planned and managed.
Here’s how the event industry is benefitting from a technological revolution:
Personalised event experiences through digital connectivity
The omnipresence of the internet and smartphones empowers event planners to craft personalised experiences for each attendee. Modern technology not only enhances the attendee’s journey but also offers real-time data tracking, from their arrival to consumption behaviour.
Leveraging social media for real-time feedback
Event attendees now have the ability to instantly share their experiences and feedback via social media platforms. Polls and surveys further capture crucial reviews, offering event organisers invaluable insights into areas of improvement.
Redefining spaces and enhancing networking through tech
Advances in event technology have completely elevated the customisation of venues, improved networking opportunities, and streamlined visitor experiences. Event success is now significantly linked to integrating these tech advancements effectively.
Heightened safety and security in the digital age
Safety is top-priority in the event industry. With 55% of planners citing safety concerns as the biggest obstacle to hosting live events (Event MB), technology provides the perfect solution. For example, reinforcing security through mechanisms like RFID wristbands for contact tracing and crowd management, tech plays a pivotal role.
Driving sustainability through event tech
As the environmental impact of events gains focus, technology offers solutions for greener initiatives. Virtual events drastically reduce carbon footprints, and paperless communication via event apps furthers sustainability goals.
Engaging audiences like never before
Audience engagement is crucial. From event gamification, audience response tech, VR and AR incorporation, to on-demand content access, technology has reinvented ways to keep attendees engrossed and interactive.
From event platforms to community hubs
Modern event platforms are evolving into community platforms, promoting year-round audience engagement. These platforms provide continuous communication, content access, and unique experiences, with major events serving as focal points.
The revenue-boosting power of virtual reality
VR offers attendees immersive experiences, even when they can’t physically attend. Goldman Sachs predicts VR for live events could be a significant part of the estimated $80B VR industry by 2025, emphasising the revenue potential for forward-thinking event organisers.
Maximising ROI through tech integration
A study by Enterprise Event Marketing reveals that technology can amplify event attendance by 20%, enhance productivity by 27%, and cut costs by 30%. By investing in the right tech, organisers can optimise their operations, thereby maximising their ROI.
Innovative tech solutions for seamless event execution
New technological developments, from 5G connectivity to the Internet of Things (IoT), promise unmatched efficiency in event organisation. These advancements, like the remote management potential of IoT or the high-speed capabilities of 5G, are set to redefine the way events are conceptualised and executed.
The Future of Eventing is Now
The evidence is clear: the intersection of technology and events is not only inevitable but essential. As the world continues to digitise at a rapid pace, the events industry cannot afford to remain static. Technology is revolutionising the way events are planned, executed, and experienced. To remain relevant and effective, embracing these technological advancements is not just a recommendation – it’s a necessity.
Experience a world of cutting-edge event technology solutions tailored to your needs. Book a demo today and watch the future of the events industry unfold before your very eyes.